Investor Pitch Training

Perfect your next investor pitch! Simply provide your own answers to the questions! Ensure success with your pitch.

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When and how did you start out?

Investors are always interested in learning how you came up with an idea so they can better understand your motivations and modes of thought.

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What percentage of users are paying?

Traditional investor inquiries checking on your traction

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What price differences do you find?

Just a quick question to help you better understand the market.

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What contributions would your ideal investor make?

When an investor makes a decision to invest, you are both on the same side of the table. Ensure that you make a wise choice before approaching them for assistance.

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What inspires you?

The most successful businesses are started by entrepreneurs who are driven by factors other than money.

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What marketing strategy do you employ?

Customers must be aware that your business exists for you to make any sales. Investors are attempting to learn more about how you market your company by asking you this question.

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Which stock options have already been granted? What is the equity split between the founders?

It is more difficult to raise money the more unique your structure is compared to a typical case. The investor is interested in knowing the identities of the major shareholders and whether they are sufficiently motivated.

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Where is your main office located?

Simple inquiry about information.

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What size market opportunity do you have?

For the investor to understand how big and consequently valuable the company could be in the future, this question is crucial.

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Can you now give us a sample of the product or service?

Investors are regular people like you and me. They are interested in seeing how your product or service is used. Do your best to demonstrate your ability.

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Who are your rivals?

Without competition, neither markets nor ideas exist. Investors are aware of this and want to see that you regularly monitor the competition.

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How many users are actually active?

Traditional investor inquiries checking on your traction.

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What are the top three metrics you're concentrating on?

A traditional investor question to help you clarify your focus: Never forget to provide additional justification for your decision to use these metrics.

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Why is this the ideal time to launch the business?

You should always be prepared to respond to this question without any hesitation, much like an elevator pitch. Be confident in your response and ready to respond to any pertinent follow-up questions.

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What essential components are absent?

As a builder and business owner, you constantly believe that the product is not finished. However, it's equally crucial to understand which ones will actually create value.

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Are there any news reports?

Press coverage can be brought up in investor meetings and is typically a good sign.

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What significant product milestones exist?

Investors are curious about your future plans and how you allocate their funds.

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Who is in charge of accounting?

When it comes to a startup's expansion, accounting is extremely important. Is your accounting handled internally by a qualified person, or is it outsourced?

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Are there any former workers or partners who could contest these rights?

Inform the investor if there is a chance that a former employee will sue the business.

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Who is your intended market?

When selling, it's important to know your customer. More details about them should be provided to the investor.

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Is your kryptonite a person or a thing?

Is there anything that makes you crazy and could have a negative impact on the business?

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Who is it that you most want to be like?

Having mentors is a good thing in any situation. You can mention personality traits that you really like and how you try to be true to yourself.

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If you had additional funds, what would you do?

Does having more money allow you to scale even more quickly? If you respond positively, the investor might pressure you to accept more of their funds.

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What is the overall growth rate?

Growth is crucial, and you ought to be able to display some impressive figures.

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What changes have you made based on feedback?

There is no problem with making mistakes. But the best founders and companies learn from it.

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What distinguishes your business?

Do you stand out from the competition or are you just "another" startup? Find your USP and place it in your focal point by digging deep!

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What gives you an edge over the competition?

Investors look at the competition when making investments, so they really want to know what sets you apart.

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What about customer satisfaction? How do you compare?

A successful company is built on its customers being happy. The investor wants to ensure that his money is going into the best business.

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Why was your growth sluggish?

A slowed growth can be attributed to a number of factors. It's possible that you did this on purpose or that something didn't work out. Making the investor aware is crucial.

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What is your source of income?

Making money is the only way for a business to last over the long term. You ought to already be making money or have a detailed plan for getting there.

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What day(s) in the future do you anticipate starting a new fundraising campaign?

This shows a variety of things. Only a very small percentage of startups are able to use their profits to fund their expansion if they want to grow quickly; most startups must spend a lot of money to grow quickly. Though it might seem unusual, planning to hold additional fundraising rounds is common. It demonstrates that you have a reasonable estimate of your growing-related costs.

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If you were given more money, what would you buy?

Does having more money allow you to expand even further and more quickly? If you give the investor a favourable response, they might put pressure on you to accept more of their money.

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Will previous investors take part in the round?

Investors become extremely concerned when former venture capitalists are not included in this round. In order to avoid this, always include them.

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What are my investment's biggest potential risks?

There is no doubt that neither you nor the investor want the company to fail. Determining the greatest risks is therefore always a good idea.

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What have you discovered about earlier product iterations?

It is crucial to continuously improve your product or service by taking into account what you learn each day. The only way to expand steadily and create a successful company is in this way.

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Why do customers value your goods or services?

Users will be incredibly devoted to and in love with your product if it is actually solving a problem for them. Provide an explanation of this to the investor.

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Do you own any intellectual property?

By asking this query, the investor ensures that there won't be any legal risks associated with his investment. If someone asserts that they are the rightful owner of the startup idea, difficulties are likely to arise.

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Which of your product's or service's key differentiators are they?

Simply explain to the investor how your good or service differs from others on the market.

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What IPO or acquisition in your sector did you find most intriguing last year?

You must be the investor who is most knowledgeable about the market you are in. Display it using market trends and observations.

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What structure does the business currently have?

An investor can tell if you are knowledgeable about corporate structures and have done your research before forming your company by looking at this. In order to grow quickly, your startup must be well-organized.

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What structure does the business currently have?

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Which founders would be open to being bought out right now?

Two things may be revealed by this query. The investor is either unsatisfied with the number of stakeholders in the business or he wants to check the founders' honesty.

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Where did the co-founders first meet and start the business?

Investors are very interested in learning more about you, your team, and your relationship with your co-founder. A strong bond between you and your co-founder indicates long-term stability!

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Why are you unique?

You alone have the answer to this query! When responding to this question, be sure to be honest.

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The person you least want to resemble

More of a private query. You better get to know each other's thought processes because the partnership with the investor will last a long time, similar to a marriage.

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What is the team's size?

Investors are interested in your ability to move quickly and the size of your payroll. The most typical way to respond to this is with an FTE count.

Why we built this tool

The Problem

When raising capital you want to make sure to improve your pitch deck over time and practice for your next investor pitch.

The Solution

We collected 200+ questions venture capital investors and business angels ask founders.

The Value

When practicing for yourself you can understand where you're weak and need to improve - either in your presentation or also in the business itself.

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