Go-to-Market Slides: Examples and What You Should Include
What happens if you have a product that changes the game but no plan for attracting your target market? You fall short of the growth and potential of your startup. Additionally, a company won’t succeed without clients.
That’s why every investor will be interested to read and understand your go-to-market (GTM) pitch deck slide and go-to-market strategy.
This how-to will outline the information that should be on your go-to-market slide and provide examples of well-known pitch decks.
The distribution strategy for your good or service to a particular customer base is laid out in the go-to-market slide. This refers to where and how you will begin marketing your goods or services in the majority of pitch decks.
The following are the most typical components on a GTM slide:
- Which marketing and sales channels are you using for distribution?
- Your Ideal Client (which persona are you aiming for?)
- What will you do daily as your go-to-market strategy’s focus activities?
- Product Development (What are you providing, and how is this expanding your clientele?)
- Your Unique Selling Proposition (What makes customers choose your product over those of your rivals? ),
- Business model (how you generate revenue, such as through B2C or B2B relationships),
- Calendar (When are you doing what?).
Of course, it always depends on what you want people to notice.
It makes sense to discuss how the product and marketing channels change over time, for instance, if you are planning a strategy where you sell to end customers first and corporate clients through them.
Another illustration is selling a product first directly to consumers (D2C) to give retailers an incentive to list it. As you can see, in your pitch deck, your go-to-market slide is your chance to project assurance and a distinct strategy.
Explicitly stating your justification is essential.
The importance of a go-to-market slide
Any profitable company depends heavily on its customers and clients. A company’s success or failure depends on its capacity to connect with and appeal to its target market. This is why customers are often called the lifeblood of a business.
To reach their customers first, businesses must deliver high-quality goods or services and guarantee customer satisfaction. Customers must be aware of your presence and the services or goods you provide. Your plan, strategy, or way of approaching customers will be a concern for every investor looking to inject money into your company. The go-to-market slides are needed here.
You can demonstrate your marketing strategy and tactics using a go-to-market slide. In other words, the slides assist you in highlighting the strategy you’ll use to market your services or products to your intended market.
How you can build a killer product slide
The slide's content
- Your response to the issue you identified
- Visualisations, graphics, prototypes, and demonstrations of the solution
Queries addressed by your slide
- Does it address the issue at hand?
- Does the customer want the solution so badly that they will stop at nothing to get it?
- After utilizing the solution, how will the client feel?
- Are you amazed by the solution?
Typical Slide Errors
- Including an unsuccessful live demonstration or video (always get the backup)
- Make use of bullets
- Drawing attention to your proposed solution rather than providing any indication of how things stand now
- Choose a font style that is easy to read.
- Ensure that you use high-resolution images.
- Maintain a simple design.