Entrepreneurs and founders must pay close attention to personal branding in business. Our client, a serial entrepreneur who works to develop cutting-edge solutions, has developed an AI-powered platform for effective writing and copywriting for businesses.
He also oversees a wide range of AI-based platforms for critical content creation and marketing tasks for businesses, such as an AI-based platform for stock images, a blog generator, an ad copy generator for various social media and marketing platforms, etc.
He came to us with a personal branding problem, but from the content creation standpoint. He needed assistance with a relentless content creation binge that could aid in the development of his personal brand.
We discovered that there were aspects of his personality that could be marketed through carefully curated content when we finally met with him to analyse his personality.
We were able to develop a persona and content based on his traits thanks to the following broad observations:
To interact with our audiences in a structured way, we decided to focus our content creation on Twitter threads, tweets, carousels on LinkedIn, and mid-length written posts generally in the form of stories.
To maintain a high level of interaction with the audiences, to maintain a sense of relevance, and to maintain the ease with which the content flowed, we also added various quizzes and poll models for increased engagement.
The outcomes for the initial months were encouraging, and they persisted in an upward spiral in terms of both interactions and followers.
Speaking specifically about the figures, within a month, the impressions increased from 300–500 to 60,000–70,000.
The variety of content produced and the speed at which interactions were growing pleased our client. They were also able to create a marketing channel for their company as a result, which may have the potential to lead to future growth.
With a consistent strategy, the founder’s personal brand is still expanding today, bearing the fruits of engagement, and developing into a fruitful marketing channel.