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Personal Brand – Venture Suite
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December 29, 2022

Personal branding project resulted in a successful marketing channel for an entrepreneur.

Personal branding project resulted in a successful marketing channel for an entrepreneur.

Entrepreneurs and founders must pay close attention to personal branding in business. Our client, a serial entrepreneur who works to develop cutting-edge solutions, has developed an AI-powered platform for effective writing and copywriting for businesses.

He also oversees a wide range of AI-based platforms for critical content creation and marketing tasks for businesses, such as an AI-based platform for stock images, a blog generator, an ad copy generator for various social media and marketing platforms, etc.

He came to us with a personal branding problem, but from the content creation standpoint. He needed assistance with a relentless content creation binge that could aid in the development of his personal brand.

We discovered that there were aspects of his personality that could be marketed through carefully curated content when we finally met with him to analyse his personality.

We were able to develop a persona and content based on his traits thanks to the following broad observations:

  • Content creation and marketing
  • Spirituality
  • Artificial intelligence and the development of technology
  • Entrepreneurship and startup management

To interact with our audiences in a structured way, we decided to focus our content creation on Twitter threads, tweets, carousels on LinkedIn, and mid-length written posts generally in the form of stories.

To maintain a high level of interaction with the audiences, to maintain a sense of relevance, and to maintain the ease with which the content flowed, we also added various quizzes and poll models for increased engagement.

The outcomes for the initial months were encouraging, and they persisted in an upward spiral in terms of both interactions and followers.

Speaking specifically about the figures, within a month, the impressions increased from 300–500 to 60,000–70,000.

The variety of content produced and the speed at which interactions were growing pleased our client. They were also able to create a marketing channel for their company as a result, which may have the potential to lead to future growth.

With a consistent strategy, the founder’s personal brand is still expanding today, bearing the fruits of engagement, and developing into a fruitful marketing channel.

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December 29, 2022

The full potential of a person’s personal brand is established by the venture suite.

The full potential of a person's personal brand is established by the venture suite.

When you go forward into an untapped market, a brand building exercise will help you evaluate your positioning and to hack your growth in the space of your desired client. Such is the example of Mr Shantanu bhattacharjee.

Santanu Bhattacherjee is a senior manager at one of the top businesses. He has mainly worked at companies that produce software. Mr Bhattacharjee is a leadership enthusiast who emphasises Product Leadership, People, and Customer Service Leadership.

With the aid of PR, he enjoys imparting his expertise on management and leadership through blogs and other educational articles posted on various social media and print media platforms. He is passionate about technology and holds degrees from MIT, WBUT, and Symbiosis, Pune.

He possesses more than a decade of experience and is an expert in the fields of system architecture, technical solutions, and CRM. He has worked on over ten projects. More than 15 awards, including the Pega ACE Award, Team Player Award, Star Award, and numerous others, have been presented to him.

While maintaining his PR, Mr. Bhattacharjee noticed changes in his engagements and PR. After a while, he found it challenging to continue his personal branding journey. He was unable to concentrate on performing PR activities, social media engagements, and his overall personal branding and PR management because of his busy schedule.

With our personal branding services, Mr. Bhattacharjee was able to build his personal brand, express his values, and make a lasting impression.

The combined efforts of our team and Mr. Bhattacharjee helped him gain more authority and influence by offering full-service, strategic customer content creation, distribution, and management.

In order to brand him effectively and achieve results, we primarily followed four steps.

1. Managing social media

Using platforms like LinkedIn, Twitter, Facebook, and Instagram, we assisted Mr. Bhattaharjee in developing a powerful personal brand. With the aid of its USPs and offerings, Venture Care increased brand recognition and channel traffic.

We assisted him with optimizing his social media profiles, and the social audit also concentrated on obtaining genuine, approved LinkedIn recommendations from people all over the world. He acquired over 6000 organic followers on LinkedIn, as well as more than 2000 organic Instagram followers, etc.

2. Public Relations

We created and developed press and media materials. Venture Suite utilized a variety of platforms, including press and media features, to establish social proof and credibility in a sector. By featuring his articles in numerous publications, we assisted him in becoming a recognized expert in his field. To involve a larger audience, we organized a variety of online activities and interviews. “Leadership is an art, and you learn it only when you start leading a team,” was the subject of one of his interviews.

3. Book Launch:

We helped with The Leadership Chronicle’s official book launch. We assisted him in generating publicity for his books, subject matter expertise, and knowledge.

4. Website and Blogs:

The web design and development team at Venture Care created a number of useful services to aid in the development of his personal brand. We also assisted him in publishing a variety of blogs, including ones on his own domain, LinkedIn articles, and others. He received assistance from Venture Care to launch his own website. www.iamsantanu.com.


With our continued effort, his website is thriving, and his personal brand has shot to the stars. We hope that Mr. Bhattacharjee keeps developing rapidly and that his influence improves both his personal and everyone else’s professional interactions with him.

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December 29, 2022

Through personal branding, a potent person’s brand engagement is enhanced and restored.

Through personal branding, a potent person's brand engagement is enhanced and restored.

A personal brand can be a significant differentiator for us founders in the current business and startup landscape. There are many instances of powerful personal brands operating independently in the marketplace.

In addition to many other areas, Jay Sung has more than 25 years of experience in e-commerce and customer acquisition techniques. As Brentwood Associates’ Chief Marketing Officer, he is contributing his knowledge. Additionally, he gave his all as Guthy-Renker’s Chief Marketing Officer.

He created marketing plans and contributed to the sustained growth of some well-known brands, including Meaningful Beauty with Cindy Crawford and Wen Hair Care by Chaz Dean, among others. Additionally, Mr. Sung demonstrated his potential while leading some well-known companies like The Proactiv Company and Lot18 as their CEO.

When he was working as the CEO, Mr. Sung attracted a lot of respect and attention. However, over time, he noticed that his recognition was waning due to his diminished ability to influence his earlier content.

Even his speaking engagements, PR activities, and the absence of his area of expertise were not given enough time. His busy schedule prevented him from concentrating on creating and sustaining his personal brand. Some people even failed to recognize his expertise.

As part of our operation, we improved engagement through social media sites like LinkedIn, Twitter, YouTube, etc. and added Google-based content to the SERPS. We developed a range of social media marketing techniques for them to increase engagement.

Our personal branding team concentrated on producing consistent content for all social media channels and used a variety of PR and networking techniques, including panel discussions and the creation of useful social media content.

The team helped him increase brand awareness by showing his USPs and offerings.

Other beneficial services we provided, included website development, SEO support, content creation, blog management, and audience interaction. Our team tailored his branding services to meet his needs and branding objectives and took a thoughtful, multichannel approach to personal branding that yielded worthwhile outcomes.

To help him and give him access to consistent marketing materials, we developed a brand style guide.

In order to maintain a high level of interaction with the audiences, to maintain a sense of relevance, and to maintain the simplicity with which the content flowed, we also added a variety of quizzes and poll modes for increased engagement.

The first few months did not produce the results we had hoped for, but eventually, things began to go well, and the brand began to shine on social media. Our continued social media efforts resulted in the following:

  • New opportunities for professional expansion: 15k average interaction.
  • Boosted networking and PR
  • Continued website traffic, audience, and reach
  • more impressions and increased engagements: 80k in the first 3 months from 560
  • Heightened value recognition within and outside organisations.
  • Rapid expansion and credibility: Profile views increased by 58%
  • Higher number of sessions, Live and video Q&A

The personal brand of the founder is still expanding, benefiting from engagement, and developing into an effective marketing channel with a consistent strategy.

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December 29, 2022

The impact of personal branding on an angel investor’s ability to connect with people.

The impact of personal branding on an angel investor's ability to connect with people.

In the current business and startup landscape, a personal brand can be a very important differentiator for professionals. There are numerous examples of strong personal brands operating on their own in the market.

This client is an angel investor who has acquired numerous degrees from reputed schools in the country.

When it comes to angel investing, Mr. Jonathan Hung is South California’s most active investor. Among his various portfolio companies, he aims to spread value creation and serviceability. He assisted in achieving this goal by using his experience as a co-managing partner at Unicorn Venture Partners.

Mr. Hung developed his investing abilities by managing his family office funds in his role as managing member of J HeartVentures, a company that assists start-ups in their growth by providing them with necessary investments. Many companies benefited from this, including Gyft, ChowNow, Bitmain, and numerous others.

Among the schools where Mr. Hung has pursued multiple degrees are the University of Southern California, the London School of Economics, the Massachusetts Institute of Technology, and The Wharton School at the University of Pennsylvania.

Mr. Hung noticed that his lack of recognition and awareness prevented him from receiving the right opportunities, partner invites, invitations to angel syndicates, and pitches.

Due to his hectic schedule, Mr Hung wasn’t able to develop any worthwhile public relations or networking. Both creating and participating in platforms and forums were not possible for him. His out-of-date PR strategies didn’t help him acquire valuable skill sets and the recognition he desired. His traditional PR strategy resulted in a waste of money for him.

After carefully studying objectives, Social BrandRating (SBR), and competitor reviews, our team implemented a multi-platform approach.

In order to increase engagement on social media platforms like LinkedIn, Twitter, YouTube, and others, the program included Google-based content that was indexed for SERPS. Even more recently, they started producing audiovisual content like podcasts.

We also included media relations and the “Ask an Angel with Jonathan Hung” weekly web series. In order to improve social media management, they also promoted primary messages on his secondary social media platforms.

Even though the desired results put a test on our skills, eventually things started to go well, and the brand began to shine on social media.

Our initiatives produced the following results:

  • Increase in social media traffic: The monthly cap was raised to 90k interactions.
  • Increased social engagement and activity: Thanks to the projected content, people began to connect with the brand.
  • improved SERP search volume
  • increased traffic from other websites

The founder’s personal brand is still developing. The content produces concurrent results, reaping the rewards of engagement and becoming a reliable marketing channel with a clear strategy.

Today, Mr. Hung enjoys his traffic and the fruits of the content produced via podcasts, social media, and related engagements.

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December 29, 2022

The authoritative position of the entrepreneur is made possible by personal branding.

The authoritative position of the entrepreneur is made possible by personal branding.

In the present context of business and startups, a personal brand can act as a big differentiator for us founders. We have numerous examples of successful personal brands leading their own businesses in the marketplace. Similarly, one of our clients is a tech startup owner from India who has been optimally growing his brand for the last nine years.

His core interest lies in technology and related developments in DevOps, cloud computing, IT service management, and application development.

When he approached us, we offered to assist and create content for him that would establish himself as a personal brand and an authoritative message provider in his domain.

We discovered that there were phases of his personality that could be marketed through carefully curated content when we finally met with him to analyze his personality.

We were able to develop content based on his traits thanks to the following broad observations and calculated verticals for the branding:

  • Cloud computing and related developments
  • IT service in india and abroad (mostly US)
  • App development news, updates and more
  • Entrepreneurship and startup management
  • Business management
  • guidelines for new developers and tech entrepreneurs

We decided to structure our content based on tweets, Twitter threads, LinkedIn carousels, mid length blogs, and short paragraphs on LinkedIn. We wanted to focus on Twitter and LinkedIn for the all-round personal brand development of the entrepreneur.

In order to maintain a high level of interaction with the audiences, to maintain a sense of relevance, and to maintain the simplicity with which the content flowed, we also added a variety of quizzes and poll modes for increased engagement.

The first few months did not produce the results we had hoped for, but eventually, things began to go well, and the brand began to shine on social media. Results in the second and third months were extremely positive, and both interactions and followers grew steadily in a constructive direction.

Speaking specifically about the figures, within the first month, the impressions ranged from 500- 2000. However, in the subsequent months, impressions went up to 100 K and beyond.

The range of content produced and the rate of increase in interactions pleased our client. As a result, they were also able to develop a marketing avenue for their business that might eventually contribute to growth.

The founder’s personal brand is still growing, reaping the benefits of engagement, and evolving into a successful marketing channel with a consistent strategy.

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